Case Study: Cody’s Success with Pancham

Client: Cody Sweet
Experience Level: 10+ years in marketing and ad management for gyms (including running ads for over 100 gyms)

🔑 Key Challenges Cody Faced

• Ad Fatigue: His audience in a town of 100,000 was saturated, and ads were fatiguing quickly.
• Creative Bottleneck: Needed 2–3 new creatives per week but lacked graphic design skills and time to keep up.
• Lead Flow Inconsistency: Great ads would bring temporary spikes, but long-term consistency was lacking.
• High Lead Costs: Lead generation became expensive and unpredictable across locations.
• Scaling Struggles: Particularly at his personal training studio where he lacked niche offer knowledge.

✅ Why Cody Chose Pancham

Despite being a seasoned ad expert himself, Cody chose to work with Pancham because:

• He trusted Dave (Pancham’s CEO).
• He wanted to remove himself as the bottleneck.
• He needed a systematic, scalable solution for creative and ad performance.
• He recognized Pancham's ability to test and deploy top-performing offers across a wide network.

📈 Results After Partnering with Pancham

⚡️ Studio 1: Sweet Fitness Kickboxing (Main Location)

• Signed 120 new full-contract members in January (compared to 89 the previous year).
• Best January since early years when they used to sign 140–150 new members.
• Lead flow improved 2–3x.
• Creatives handled entirely by Pancham, with dozens of high-quality assets produced regularly.

🔁 Studio 2: Greenlight Personal Training

• Located in same city, market was saturated.
• Lead flow had been inconsistent and expensive.
• Since working with Pancham:
  • Achieved consistent monthly goal of 8–9 high-paying ($300+/mo) clients.
  • Hit max capacity regularly.
  • Offers and creatives matched the market perfectly thanks to Pancham’s multi-location data.

🧠 Why It Worked

• Pancham provided:
  • Done-for-you ad creative & campaign launches
  • Proven, tested offers that convert
  • High-quality leads (landing page-based, not just instant forms)
  • Consistent lead flow and cost-efficiency

“I’m no longer the bottleneck. If we need 10 creatives, I don’t even need to know about it. They just do it.” – Cody

🏁 Cody’s Recommendation

“I’ve run ads for over 100 gyms and taught others how to do it. And I still chose Pancham. They save me time, they get better results, and they’re just better at this than most people—including me.”

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