Pancham Case Study:
Burn Boot Camp, Prosper
"It's worth it for me to recommend anybody to use your services. You guys do a really great job with the ads and the follow-up, which is a game changer. We sold 120 vouchers and we ended up keeping 72 people which is incredible."
The Run Down:
Deepal Patel and her husband opened Burn Boot Camp Prosper four years ago. Initially, they handled the marketing themselves but struggled with effective lead generation and follow-up. When they started working with Pancham three and a half years ago, their gym's growth began to accelerate.
Details Discussed:
- Initial Struggles and Getting Started:
- Deepal Patel didn't know about Pancham when they first opened but decided to collaborate after conducting extensive research and having a positive initial conversation.
- Pancham provided personalized support, helping Deepal manage her marketing budget effectively.
- Biggest Improvements with Pancham:
- Lead Management and Follow-Up: Pancham's follow-up process was a game changer. They handled lead management, from initial calls to follow-ups, ensuring higher conversion rates.
- Booking First Visits: Pancham’s swift response to leads, contacting them within 2-4 minutes, significantly improved booking rates. This was something Deepal’s team could not manage due to limited staff.
- Advertising Expertise: Pancham advised on effective ad spending and provided professional copy, videos, and hooks that enhanced brand awareness and attracted new members.
- Recent Successes:
- In April, Burn Boot Camp Prosper ran a promotional campaign with Pancham’s help, selling 120 vouchers and retaining 72 new members. This contributed to achieving the Fire Club milestone, a significant achievement requiring $100,000 or more in revenue.
- Pancham’s continuous support and strategic input helped the gym exceed their revenue targets, well beyond the $800,000 required for the Fire Club.
- Ongoing Communication and Support:
- Regular check-ins and responsive communication from Pancham ensured Deepal Patel could focus on running her gym while trusting Pancham to handle marketing.
Summary:
Deepal Patel highly recommends Pancham for their effective lead nurturing and advertising services. Pancham's expertise, speed to lead, and continuous support have been instrumental in growing Burn Boot Camp Prosper’s member base and revenue.
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